Cotton. It's fashionable, natural and versatile. Cotton is as soft as velvet, yet as durable as your favorite jeans. There is no sensation like the feel of pure, natural cotton against your skin. Around the world, today's discerning consumers choose and recognize cotton as the world's leading fashion fiber.

Why Cotton?

• Cotton is hypoallergenic, meaning it doesn't irritate sensitive skin or cause allergies. It is also good for asthmatics.
  
• Cotton is very soft, which is why it is particularly favoured for underwear and garments that get close to the skin.
  
• The ends of cotton fibres are spun very tightly into the yarn so that the fabric doesn't irritate skin or cause static electricity.
  
• Cotton is long lasting if well looked after.
  
• Cotton can be easily blended with other fibres such as synthetics like polyester or lycra.
• Cotton is a good conductor of heat. In other words, it draws heat away from your skin to keep you cool, making it comfortable to wear.
• Cotton breathes, so it is cool to wear.
• Cotton absorbs moisture easily and can take up to one fifth of its weight in water before it actually feels damp.

Today, shrinkage of cotton is not nearly as bad a problem as it used to be. However, it is still generally a good idea to allow for a little bit of reduction in the overall size of a garment.